What to get the entrepreneur in your life?
For my birthday (which is today) or Christmas, loving family and friends sometimes ask what they should “get” me. Last year, I asked for support in digging a well for a village in Africa. This year I’m asking for something closer to home.
I get to work with some of the most talented video artists on the planet. There are even more waiting eagerly in the wings, demo reels in hand. It’s my job to keep them busy and it’s never easy.
For my birthday, I’m asking my friends and family for their help.
Below are three ways you can help me and other entrepreneurs chase their dreams:
1) Seek to understand their chase
Just like it’s nice to understand that a farmer needs rain or an athlete needs to win, entrepreneurs appreciate being understood too.
Leadership can be lonely.
Many of them are risking their retirement, friendships, and health to follow their dreams. If you care about them, join them on the journey. Follow their business on Facebook. Subscribe to their blog. Have discussions with them more than once a year on their birthday.
(Personal note: this is my life goal if you want to understand what drives me every day)
2) Share their story
In the Attention Era, even well funded marketing campaigns get lost in the shuffle. Small business owners don’t have a prayer without help from their family, friends, and happy customers.
If you see a friend of yours doing remarkable stuff, share it. We all lose when we let great work go unnoticed.
(Personal note: for my friends looking to help, it will make my day if you share one of our videos with your network)
3) Refer people to them
In the “old days”, it would have been unheard of to travel to another town’s general store if your own town had what you needed. We have to stick together and referrals are one way to do it.
Since I don’t sell to consumers, I personally don’t ask my friends or family to buy our video production services. However, I do love when my friends tell their marketing friends about me.
Many people prefer to buy from people they know and trust. Help your friends know and trust your other friends.
- Make introductions
- Write Linkedin recommendations
- Encourage people to shop locally
The entrepreneur in your life doesn’t need more sweaters, ties, or birthday cards.
They need you…to care more…not just on their birthday.
Give a great gift tonight,
Aaron @Biebert
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